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Undergraduate Learning Goals and Objectives

Undergraduate Business Learning Goals & Objectives

GOALS

CORE LEARNING OBJECTIVES

ACCOUNTING

  1. Understand basic accounting terminology, including the basic accounting equation
  2. Analyze the impact of business transactions on the company’s financial health and performance 
  3. Understand the purpose, structure, and elements of the financial statements
  4. Understand the basic cost terminology (product versus period and fixed versus variable costs)
  5. Understand Cost/Volume/Profit concepts (breakeven point and contribution margin)

FINANCE

  1. Students will have a solid foundation in financial principles (agency problems, time value of money, risk/return tradeoff, valuation, capital budgeting, cost of capital, capital structure, dividend policy, etc.)
  2. Students will have developed analytical and problem solving skills. They should be able to use mathematical formulas, theoretical models and statistical techniques to solve basic finance problems.  They should be comfortable with the use of financial calculators and understand the formulas that are programmed into the calculators
  3. Students will be able to evaluate the financial condition and performance of a corporation and make strategic decisions to correct any problem areas.
  4. Students will have an understanding of financial markets and the environment within which companies must compete, obtain resources, and make investment decisions.
  5. Students will be able to use financial concepts to make an overall assessment/analysis of the strength of a corporation and weave that into a prediction for the future success of the company.

INFORMATION SYSTEMS

  1. Masters an integrated understanding of technology and managing information
  2. Possesses the knowledge and skill to think tactically about business and how information systems enable business strategies, both individually and in teams
  3. Understands the ethical considerations in all dimensions of business and technology use
  4. Demonstrates expertise in the analysis, design (including database design), implementation (including coding, test and implementation) of information systems
  5. Confirms ability to utilize information systems to solve business challenges

LOGISTICS AND OPERATIONS MANAGEMENT

  1. Students will understand statistical principles and methods for critical analysis of business operations
  2. Students will understand basic concepts, practices and issues in operations and supply chain management
  3. Students will understand the role and value of technology and analytical methods for strategic and tactical decision-making
  4. Students will be able to apply technology and quantitative methods to address business problems
  5. Students will be able to communicate the impact of analyses to decision-makers

MANAGEMENT

  1. At the completion of the BSBA program, students will be able to identify and explain micro-level organizational behavior concepts related to the antecedents, consequences and mechanisms of individual differences and perceptual processes.
  2. At the completion of the BSBA program, students will be able to identify and explain micro-level organizational behavior concepts related to the antecedents, consequences, and mechanisms of motivation and decision-making processes.
  3. At the completion of the BSBA program, students will be able to identify and explain meso-level organizational behavior concepts related to the antecedents, consequences and mechanisms of communication, conflict, and team dynamics.
  4. At the completion of the BSBA program, students will be able to identify and explain meso-level organizational behavior concepts related to the antecedents, consequences and mechanisms of power, influence, and leadership.
  5. At the completion of the BSBA program, students will be able to identify and explain macro-level organizational behavior concepts related to the antecedents, consequences and mechanisms of organizational structure, culture, and change.

MARKETING

  1. Students will be able to understand the definition of marketing, its basic function, and the process of environmental scanning.
  2. Students will be able to use marketing research to understand consumer decision making and perform analysis of market segmentation, targeting, and positioning.
  3. Students will be able to explain the process of new product development and concepts of branding equity and strategies.
  4. Students will be able to discuss integrated marketing communications and various adverting/promotion strategies.
  5. Student will be able to understand channel distribution structure and coverage, and related pricing strategies.

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The College of Business Administration is fully accredited by AACSB International – The Association to Advance Collegiate Schools of Business