Dan Grossman, Ph.D.


Phone: 314-516-5882
214 Anheuser Busch Hall
You can download Dr. Grossman CV here. 

Dan Grossman received his Ph.D. in Marketing from the University of Cincinnati and is an Assistant Professor of Marketing. His research focuses on consumer behavior, or the cognitive processes that go on in a consumer's mind as they make decisions.

Dan’s primary stream of research lies at the crossroads of death and consumer behavior. A manuscript currently under revision for 2nd round revise and resubmit at the Journal of Consumer Psychology falls within this stream and explores the process of bequeathing possessed objects through generations and the types of sentimental associations that lead an object to be passed down as a family heirloom. His secondary stream of research deals with how seemingly incidental and peripheral factors can surprisingly guide consumer behavior and affect the decisions that consumers make. One project in this area investigates how incidental exposure to brands causes subsequent decisions to feel easier by initiating a broad readiness for preferential decision-making — even in completely unrelated choice domains. This project is currently under revision for 3rd round of revise and resubmit at the Journal of Consumer Research.

Outside of research Dan enjoys playing basketball, ice hockey, practicing Brazilian Jiu-Jitsu, traveling, and hopping on Xbox with the boys. He is also an avid fan of the Buffalo Sabres and Buffalo Bills.

University of Cincinnati, Cincinnati, OH
Ph.D., Business Administration, Marketing (May, 2020)

State University of New York at Oswego, Oswego, NY
Bachelor of Science, Marketing (May, 2014)

MKTG 3710 – Consumer Behavior

MKTG 3700 – Basic Marketing

Other teaching interests include: Sports Marketing, Advertising and Promotions, Integrated Marketing Communications, International Marketing


Yuan, M., VanBergen, N., Buechner, B.M., Grossman, D.M., & Irmak, C. (2019). “To Err Is (Not) Human: Examining Beliefs about Errors Made by Artificial Intelligence”, Advances in Consumer Research, Volume 47. 
Buechner, B.M., Grossman, D.M., & Clarkson, J.J. (2019). “OK Google, I’ll Take it From Here: The Influence of Artificial Intelligence on Consumer Information Search”, Advances in Consumer Research, Volume 47.
Ho, C., Grossman, D.M., Salerno, A., & Clarkson, J.J. (2019). “Today is Just Not My Day: Bad Luck's Effect on Goal Pursuit”, Advances in Consumer Research, Volume 47.
Grossman, D.M. & Rahinel, R. (2017). “Heirlooms as a Passage Mechanism for Achievement-Based Values”, Advances in Consumer Research, Volume 45.
Rahinel, R., Otto, A., Clarkson, J.J., & Grossman, D.M. (2015). “Brand Exposure Makes Decisions Easier”, Advances in Consumer Research, Volume 43.

AMA Sheth Doctoral Consortium Fellow, 2019

University Graduate Scholarship, University of Cincinnati, 2014-2019

Kelly Siddall Fellowship, University of Cincinnati, 2014-2019

UC Lindner College of Business Dean’s List of Teaching Excellence, 2015-19

UC Lindner College of Business Excellence in Teaching Award for Graduate Students, 2018

UC Marketing Department Graduate Student Teaching Award, 2017