Michael T. Elliott, 

Associate Dean

elliott headshot


Phone: 314-516-5832
Office: 202J Anheuser-Busch Hall 

Dr. Elliott's CV

D.B.A. (Marketing), Mississippi State University, 1991
M.B.A., University of Mississippi, 1980
B.B.A., University of Mississippi, 1979

  • Areas: Consumer Behavior, Strategy
  • Courses:
    • MKTG 3700 – Principles of Marketing
    • MKTG 3710 – Consumer Behavior
  • Areas:
    • Advertising Effects; Buyer innovation, Media Issues; Internet Marketing
  • Selected Significant Publications:
    • Fu, Frank Q. and Michael T. Elliott (2012), "The Moderating Effect of Perceived Product Innovativeness and Product Knowledge on New Product Adoption: An Integrated Model," Journal of Marketing Theory and Practice, forthcoming.
    • Elliott, Michael T., Frank Q. Fu, and Paul S. Speck (2012), “Information Search and Purchase Patterns in a Multichannel Service Industry,” Services Marketing Quarterly, Vol. 33 (4), 292-310.
    • Elliott, Michael T. and Frank Q. Fu (2008), “Consumer Acceptance of Technology Products:  The Impact of Tactical Selling Approaches,” Marketing Management Journal, 19(2), 48-65.
    • Elliott, Michael and Paul Speck (2005), “Factors Affect Attitudes toward a Retail Web Site,” Journal of Marketing Theory and Practice, 13(1), 40-52.
  • Alpha Mu Alpha
  • Beta Gamma Sigma
  • Psychology and Marketing, Journal of Advancement in Marketing Education – Editorial Board