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Ho Kim, Ph.D

Ho Kim, Ph.D
Assistant Professor

Ho KimHo Kim is an Assistant Professor of Digital and Social Media Marketing.  He holds a Ph.D. from UCLA, an M.S. degree from Korea Advanced Institute of Science and Technology, Korea, and a Bachelor degree from Yonsei University, Korea. His research interests include online word-of-mouth and online search, dynamic advertising effectiveness, econometric modeling, time-series modeling, Bayesian analysis, and big data. His teaching interests include online and social media marketing, marketing analytics, and big data analysis. 

222 Anheuser-Busch Hall


Ph.D. (Marketing), UCLA Anderson School of Management, 2013
M.E. (Management Engineering), Korea Advanced Institute of Science and Technology, Seoul, Korea, 1999
B.B.A. (Business Administration), Yonsei University, Seoul, Korea, 1997


  • MKTG 3740 - Marketing Analysis (syllabus)
  • MKTG 5721 - Digital Marketing Strategies and Measurement (syllabus)
  • MKTG 5740 - Marketing and Business Analytics (syllabus)

 Click here for full curriculum vitae.