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Kim Ho, Ph.D

Dr. Ho Kim, 

Assistant Professor


Phone: 314-516-6298
Office: 222 Anheuser-Busch Hall
You can download Dr. Kim's CV here. 

Ho Kim is an Assistant Professor of Digital and Social Media Marketing.  He holds a Ph.D. from UCLA, an M.S. degree from Korea Advanced Institute of Science and Technology, Korea, and a Bachelor degree from Yonsei University, Korea. His research interests include online word-of-mouth and online search, dynamic advertising effectiveness, econometric modeling, time-series modeling, Bayesian analysis, and big data. His teaching interests include online and social media marketing, marketing analytics, and big data analysis. 

Ph.D. (Marketing), UCLA Anderson School of Management, 2013
M.E. (Management Engineering), Korea Advanced Institute of Science and Technology, Seoul, Korea, 1999
B.B.A. (Business Administration), Yonsei University, Seoul, Korea, 1997

  • MKTG 3740 - Marketing Analysis (syllabus)
  • MKTG 5721 - Digital Marketing Strategies and Measurement (syllabus)
  • MKTG 5740 - Marketing and Business Analytics (syllabus)


UMSL is the only public university in the region to carry dual AACSB accreditations for its business and accounting programs at the undergraduate and graduate levels.

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