Skip to main content

Michael T. Elliott

Michael T. Elliott, 

Associate Dean

Michael Elliott

CONTACT:
Phone: 314-516-5832
Office: 202J Anheuser-Busch Hall
 
You can download Elliott's CV here. 



D.B.A. (Marketing), Mississippi State University, 1991
M.B.A., University of Mississippi, 1980
B.B.A., University of Mississippi, 1979

  • Areas: Advertising, Consumer Behavior
  • Courses:
    • MKTG 5700 - Contemporary Marketing Concepts
    • MKTG 5710 - Consumer Behavior
  • Areas:
    • Advertising Effects; Buyer innovation, Media Issues; Internet Marketing
  • Selected Significant Publications:
    • Fu, Frank Q. and Michael T. Elliott (2012), "The Moderating Effect of Perceived Product Innovativeness and Product Knowledge on New Product Adoption: An Integrated Model," Journal of Marketing Theory and Practice, forthcoming.
    • Elliott, Michael T., Frank Q. Fu, and Paul S. Speck (2012), “Information Search and Purchase Patterns in a Multichannel Service Industry,” Services Marketing Quarterly, Vol. 33 (4), 292-310.
    • Elliott, Michael T. and Frank Q. Fu (2008), “Consumer Acceptance of Technology Products:  The Impact of Tactical Selling Approaches,” Marketing Management Journal, 19(2), 48-65.
    • Elliott, Michael and Paul Speck (2005), “Factors Affect Attitudes toward a Retail Web Site,” Journal of Marketing Theory and Practice, 13(1), 40-52.
  • Alpha Mu Alpha
  • Beta Gamma Sigma
  • Psychology and Marketing, Journal of Advancement in Marketing Education – Editorial Board



AACSB

UMSL is the only public university in the region to carry dual AACSB accreditations for its business and accounting programs at the undergraduate and graduate levels.

Connect with UMSL Business 

Facebook  twitterInstagram linkedin.umslgray.png blog.umslgray.png